Business Model and Strategy (ESG)
Short business model and strategy description.
Foothills S.A. currently does not conduct operating activity and is seeking new directions for development.
The Company historically operated in the field of IT solutions and services for press publishers. In September 2021, it sold an organized part of the enterprise intended for providing services related to, among others, software for publishing press magazines in AppStore and Google Play environments, as well as mobile marketing services. Following the acquisition by new investors in 2022, the Company changed its name to FOOTHILLS S.A. and relocated its headquarters from Warsaw to Kraków.
New Development Direction – Letter of Intent
On April 22, 2026, the Management Board of FOOTHILLS S.A. signed a Letter of Intent with BESIM GROUP sp. z o.o., BESIM FASHION & MEDIA sp. z o.o. (BFM), and its individual shareholder, starting negotiations to acquire 100% of the shares in BFM.
BFM is a rapidly growing entity specializing in digital media for luxury goods, premium fashion, and beauty. Its portfolio includes well-established web portals such as Fashion Biznes, Miumag, Lamode.info, and nailist.pl. BFM also provides advertising and content marketing services, leveraging proprietary artificial intelligence (AI) technology developed in-house.
The strategic objective of the transaction is to establish a consolidated media group named BEST FASHION MEDIA S.A., which, as a public company listed on the NewConnect market, will serve as a leading Polish media and technology platform in its segment, with a strong potential for further consolidation of digital media and e-commerce brands.
ESG Information
At this moment, no formalized sustainable development strategy (ESG) has been implemented. These issues will be taken into account at the stage of developing new directions of development.